The Botanist Campaign
- Global Creative Campaign
- Social & Digital Advertising
- Video on Demand
- Out of Home
- Visual Identity
An invitation to look further
Creating a 360 global campaign to drive awareness and consideration of The Botanist to achieve ambitious sales growth. Building on their existing ‘Look Further’ platform, we set out to convey the brand’s perpetually optimistic and progressive outlook through a richly rigorous messaging strategy and an art direction that entices discovery and rewards the senses.
Connecting strategy to creative expression, we defined the three key cornerstones intrinsic to The Botanist – the exceptional gin, the idiosyncratic Islay provenance and community centric purpose – which informed a focused, yet flexible roadmap for the campaign execution at every touchpoint, in line with the brand priorities.
Aiming to inspire others to see the world the way The Botanist does, we leveraged the brand’s uniquely tactile and iconic Latin embossed bottle as the lens to fresh perspectives. For a superior level of execution we worked in collaboration with independent creative producer, Hugh Carswell, and CGI production house, Framestore, to bring to life the concept across film, photography, advertising, social, retail and trade.
Rolling out globally, The Botanist’s new campaign is a refreshingly purposeful narrative, built on an unparalleled tasting gin, in a world that’s seeking to rethink its way to better, brighter living.