The Botanist Gin

Services

VBI
Packaging

A Bolder Botanist, Built for Bartenders

The Botanist Distiller’s Strength was created to answer the growing demand for a higher-strength gin designed for spirit-forward cocktails. Launched initially in the US, this 50% ABV expression offers a richer, more luxurious serve for discerning gin drinkers.

Our challenge was to develop a distinctive identity and suite of launch assets that clearly set this product apart; not only from the core Botanist offering, but also from the GTR-exclusive Hebridean Strength. This needed to feel like a new level of refinement, while staying true to the craft and elegance at the heart of The Botanist.

We moved away from the familiar embossed Latin text as the hero visual and instead focused on showcasing the beauty and craft of the liquid itself. Leaning into the creative platform Magic in the Making, we brought the bartender’s world to life with a heightened sense of drama and detail.

In collaboration with photographer Rob Lawson, we captured a striking suite of serve and cocktail-making visuals, rich in contrast, texture and depth. Each asset was crafted to reflect the sophistication of the spirit and the precision of the pour, positioning Distiller’s Strength as a premium tool for elevated cocktail experiences.