About Us
We’ve got offices in New York & Glasgow, and we do things differently:
The quality of thinking we provide. Our upfront investment in strategy. Our genuinely global team chosen for their expertise rather than their locations. And our proactive approach to developing and delivering the creative solutions you need. It all ensures we can produce consistently amazing work that sells, whatever the channel.
We work exclusively with drinks brands – it’s where our collective passion lies – but we’re channel neutral by choice. We simply don’t believe that innovative thinking should be constrained by traditional silos. If you bring us your brand or a brief, together we’ll figure out the best ways to help you attract the eyeballs and generate the engagement that you need.

Our Services
From first chat to final high-fiving delivery, we provide our partners with standout work and exceptional service, every time. We’ve a full suite of best-in-class expertise in-house, and a team that refuses to be constrained by traditional agency thinking or silos:
Strategy
- Futures
- Innovation
- Design Strategy
- Voice
- Brand Strategy
- Research
Design
- VBI
- Packaging
- Brand World
- Structural Design
- Activation
- Illustration
Campaign
- Strategy
- Toolkits
- ATL
- BTL
- GTR
Realisation
- Film & Motion
- Visualisation
- Guidelines
- Production & Artwork Management
- Brand Guardianship
Our Team
We are founded on a simple principle - do what you love and be the best at it. Our team is a collective of culturally diverse, multi-disciplinary, hand-picked specialists chosen for their skillset and passion, mixing fresh perspectives with wisdom of experience and commercial acumen. We thrive on ideas, openness and collaboration, investing undivided energy into our client partnerships whilst fostering our collective wellbeing.

Chris Black
Group Managing Director & Co-Founder

Matt Burns
Executive Creative Director & Co-Founder

Bailey James
Managing Director of North America

Claire Barrett
Head of Strategy

Lynsey Pritchard
Client Services Director

Laurie Offer
Growth Director

Alina Pîrvu
Strategy Director

Bella Towse
Strategy Director

Sam Evans
Strategy Director

Hannah McDermid
Senior Strategist

Tessa Hill
Strategist

Polly Lindsay
Creative Director

Sean Lingwood
Associate Creative Director

Melissa Preston
Design Director

Claudia Morris
Design Director

Chris Nokes
Design Director

Eamon Cameron
Design Lead

Rachel Porter
Lead Designer

Hattie Windley
Senior Designer

Glen Thorpe
Senior Designer & Culture Lead

Alex Page
Senior Designer

Jake Rimmer
Senior Designer

Kirsty Struthers
Designer

Louis Peters
Designer

Victoria Maher
Designer

Torin Forbes
Junior Designer

Rex Harby
Senior CG Artist

Daisy Crowder
Senior Account Director

Jo Stein
Account Director

James Farquharson
Account Director

Ben Dantzic
Senior Account Manager

Rachel McMullan
Senior Account Manager

Rachael Craig
Account Manager

Matthew Wiseman
Account Manager

Lorna Ferguson
Marketing Manager

Michelle Matuza
Creative Services Manager

Craig Balbirnie
Production Manager
