SKYY Vodka
Re-Amplifying SKYY Vodka’s Audacious Spirit
Activation / Strategy / VBI
Creative partner to the world’s best & most ambitious beverage brands.
From strategy to innovation to campaign and beyond, we build brands that people crave, share and swear by. We think in rituals, not just channels – crafting standout ideas that move culture, spark connection and drive results.
Bruichladdich Distillery Co.
Boosting Brand Love, Relevance and Sales
Activation / Campaign / Strategy
Bruichladdich Distillery Co.
Redefining Luxury. Redefining Age.
Packaging / Strategy / Sustainability
Breuckelen Distilling
Redefining Local Craft for a Wider Stage
Packaging / VBI
Studio
We have hubs in Glasgow, London & New York, with a global team who are free to do the best work of their lives, wherever they choose to live. Every person has been chosen for their expertise rather than their location. A supergroup of strategists, planners, creatives, designers, visualisers working together day to day. Diverse in their experience and interests, united by their passion for culture and category.
Thoughts
Thoughts, trends, trips and tips from Team Thirst.
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20.06.25
Thirst Shots: Lo & No: The New Frontier
NoLo is breaking free from full-proof mimicry. Discover how bold brands are redefining the category, and the three biggest opportunities shaping its future.
13.05.25
Thirst Shots: The Flowering Potential of Cannabis
A fast, provocative snapshot of cannabis culture’s future—spotlighting how brands can move beyond stigma to own new occasions, elevate experiences, and cultivate powerful cultural influence.
03.02.25
Thirst Shots: Chinese New Year 2025
We uncoil a thread of unconventional stories, experiences, and ideas that inspire and leave a lasting impression from activations across the world of luxury celebrating the Year of the Snake.
07.11.24
Thirst Shots: Spirits Strategies & Innovation Conference
The recent 2024 Spirits Strategies and Innovation Conference spanned topics as diverse as aging whisky in space to what Whitney Houston can teach us about premiumisation. Here is our digest of the key opportunities.
30.10.24
Thirst Shots: Gifting
A short, sharp shot of inspiration on five key gifting moments and styles for beverage brands.
06.08.24
Thirst Shots: Bourbon
A short, sharp shot of inspiration for ushering the next generation of American gin.
30.05.24
Thirst Shots: American Gin
A short, sharp shot of inspiration for ushering the next generation of American gin.
30.04.24
Thirst Shots: Cognac
A short, sharp shot of inspiration on how to spark the cognac renaissance.
02.04.24
Thirst Shots: ProWein
Words from the grapevine – A potent sip of base note insights on the Wine Category from ProWein Düsseldorf
28.02.24