10.12.25
Latest
Stories, launches, thoughts and trends - the latest from inside Thirst and across the world of beverage.
22.10.25
Thirst Creates Gold Bar Whiskey’s first-ever RTD, ‘Double Gold,’ in collaboration with Hall of Fame quarterback and 49ers legend Joe Montana
We partnered with Gold Bar Whiskey to create Double Gold – a new brand and Gold Bar’s first-ever ready-to-drink cocktail. This one let us channel our inner West Coast spirit, reimagining 1980s San Francisco through the lens of Hall of Fame quarterback and 49ers legend Joe Montana – the man who defined a golden era […]
22.08.25
Thirst: Tasting Notes
Welcome to the Garden Party - where flavour leaves the plate and takes centre stage in fashion, culture, and creativity.
20.06.25
Thirst Shots: Lo & No: The New Frontier
NoLo is breaking free from full-proof mimicry. Discover how bold brands are redefining the category, and the three biggest opportunities shaping its future.
13.05.25
Thirst Shots: The Flowering Potential of Cannabis
A fast, provocative snapshot of cannabis culture’s future—spotlighting how brands can move beyond stigma to own new occasions, elevate experiences, and cultivate powerful cultural influence.
03.02.25
Thirst Shots: Chinese New Year 2025
We uncoil a thread of unconventional stories, experiences, and ideas that inspire and leave a lasting impression from activations across the world of luxury celebrating the Year of the Snake.
07.11.24
Thirst Shots: Spirits Strategies & Innovation Conference
The recent 2024 Spirits Strategies and Innovation Conference spanned topics as diverse as aging whisky in space to what Whitney Houston can teach us about premiumisation. Here is our digest of the key opportunities.
30.10.24
Thirst Shots: Gifting
A short, sharp shot of inspiration on five key gifting moments and styles for beverage brands.
06.08.24
Thirst Shots: Bourbon
A short, sharp shot of inspiration for ushering the next generation of American gin.
30.05.24
Thirst Shots: American Gin
A short, sharp shot of inspiration for ushering the next generation of American gin.
28.02.24
Thirst Shots: Prestige
Ashort, sharp shot of inspiration on elevating aspirations and achieving greatness in the Prestige space.
04.12.23
Thirst Shots: Ready-to-Serve Cocktails
This instalment of Thirst Shots - a short, sharp shot of inspiration about the rise and refinement of ready to serve cocktails.
08.11.23
Thirst Shots: Bar Convent Berlin
This short, sharp, shot of inspiration straight from the beverage world delves into new hospitality horizons from our recent visit to Bar Convent Berlin where we witnessed a hospitality sea-change.
30.10.23
Thirst Shots: TFWA
While at The Duty Free & Travel Retail Global Summit we uncovered three go-tos for GTR greatness…
16.01.23
2023 Trend Report
Our 5 unmissable drinks trends for 2023 have been inspired by an unrivalled passion and experience in the world of beverage, set in the context of the current economic climate.
25.08.22
