- Brand Strategy
- Brand Messaging
- Brand Identity
- Brand World
- Brand Guidelines
- Structural Design
Unlocking the Unusual
Showcasing the strong product at the heart of the brand, to tell a new story. Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker.
Our Bespoke multi-layered bottle and secondary is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks. The organic, curved label suggests a wisp of smoke, while the paper’s speckled texture is created by photographing peat granules.
“The Cù Bòcan brand team worked collaboratively with both Thirst’s strategy and design team to define a sound re-brand strategy which included the creation of a stunning new brand look as well as a suite of supporting marketing assets. We are delighted with the final design, and the feedback worldwide, from customers and consumers alike, is that the look is ‘first class’.”
Lorraine Waddell | Cù Bòcan Brand Manager