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  • Heverlee

    • VBI
    • Packaging

    Refreshing a premium Belgian pilsner

    Over time, Heverlee’s historical narrative had lost impact with consumers, and its visual identity had become inconsistent across channels. Our challenge was to revitalise the brand’s VBI to create a bold, cohesive presence across packaging and the broader brand experience.

    Reimagining the brand to capture the vibrant soul of drinkers in pursuit of new experiences. An ownable evolved logo, new unique wordmark, and intensified colour palette each play a key role in refreshing the brand world to ensure it stands out and attracts new consumers in a crowded category. The brand’s narrative of craftsmanship and heritage is now vividly expressed through refreshed visual elements and storytelling.

    This revitalised and unified brand identity cements Heverlee’s place as a premium world beer, extending across all touchpoints, from off-trade to experiential activities, on-trade serve, and point-of-sale displays.

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