Reimagining the brand to capture the vibrant soul of drinkers in pursuit of new experiences. An ownable evolved logo, new unique wordmark, and intensified colour palette each play a key role in refreshing the brand world to ensure it stands out and attracts new consumers in a crowded category. The brand’s narrative of craftsmanship and heritage is now vividly expressed through refreshed visual elements and storytelling.

This revitalised and unified brand identity cements Heverlee’s place as a premium world beer, extending across all touchpoints, from off-trade to experiential activities, on-trade serve, and point-of-sale displays.