Càrn Mòr Whisky
- Brand Strategy
- Brand Identity
- Production & Artwork
- Visual Identity
Single Malt Whisky straight from the cask
Following on from our creation of a new identity and custom bottle for Morrison Scotch Whisky Distillers, we were tasked with bringing to life one of the distillery’s key brands and range of whiskies. Càrn Mòr curates limited edition single malt scotch whiskies from the most sought after Scottish distilleries. Guided by the patience, integrity and intuition the Morrison name has become synonymous with, founder Jamie Morrison selects each and every cask for the range.
Càrn Mòr needed a design system that could present different bottlings at vastly different price points while maintaining a coherent look that connected to the character and vision of the brand.
With three ranges under the Càrn Mòr banner, we created a system that showed the scaling up of rarity and value of the whisky within. The Càrn Mòr wordmark and colour palette are inspired by the cask storeroom. By using stencilled typography like the chalked information found on casks & touches of copper from the metal hoops, our bottle feels like a product of the cask itself.