- Brand Identity
- Production & Artwork
Refreshing an Icon
Tasked with redesigning the beer that built Brooklyn Brewery in order to reverse stagnating sales and reclaim mainstream craft beer status. Staying true to the heritage design created by the legendary Milton Glaser, we modernised this iconic lager and put the borough back on the brewing map.
Its iconicity was built by demand not marketing, Brooklyn Lager shaped its cult status by celebrating the spirit of its streets. So in a world of homogeneity, it was time to take back the Brooklyn borough. Looking back through the archives, we reimagined original elements with fresh flair to stay true to its uncompromising nature.
Fusing craft with graft, the new design forges depth into every detail, creating a tactile expression of authenticity that grabs the eye and entices the tastebuds.