With Mexican heart and Scottish soul, Storywood is the new era of tequila and it was important our brand reflected that. Storywood’s ‘live free, sip slow’ message sits proudly at the heart of every bottle showing there are two sides to every Storywood. Gone are the days of shooting and slamming, this is a drink to be savoured. So we set about creating a wider brand world introducing people to a new way of drinking, transforming a culture of shots to one of sips.