Showing there’s two sides to every Storywood
DeliverablesBrand Strategy, Naming & TOV, Brand Messaging, Brand Identity, Packaging, Brand World, Brand Experience,Brand Guidelines
Ordinary tequilas can be quite one dimensional. Aged in one way – bourbon barrels, and drunk in one way – fast. But Storywood is no ordinary tequila. A tale of two personalities, two cultures and two national drinks, it’s the creation of a Scotsman and a Master Tequila Distiller who age their tequila in ex-Scotch barrels, unlocking new flavours with every stave.
After developing an extensive strategy to pinpoint Storywood’s place among consumers, competitors and the drinks market as a whole, it was time to dive into brand identity. With Mexican heart and Scottish soul, Storywood is the new era of tequila and it was important our brand reflected that. Inspired by the brightly painted walls of Mexico and Scotch’s bold number cues, we created a striking two-tone colour pallette with a eye-catching slogan to match: Live free, sip slow.
Storywood’s ‘live free, sip slow’ message sits proudly at the heart of every bottle showing there are two sides to every Storywood. Gone are the days of shooting and slamming, this is a drink to be savoured. So we set about creating a wider brand world introducing people to a new way of drinking, transforming a culture of shots to one of sips.
We developed a series of posters and billboards using bold copy, vibrant colours and interweaving the icons or Milagros (Mexican charms that bring good luck) we hand-drew as part of Storywood’s rich visual language. Alongside this we built out thorough guidelines for photography, advertising, web and social media to ensure Storywood is always showing its best side.
A game-changing spirit needs an original space to call home, so our next challenge was to design a physical space to match Storywood’s bold, adventurous spirit. Our bar setup pulls from the brand colour palette, adding a touch of desert wilderness and, of course, Scotch whisky barrels.
The bold yet welcoming aesthetic of our interior extends effortlessly to secondary physical environments for Storywood – including an exhibition stand for trade shows and a bespoke Tequila Taqueria taco truck.
Diving further into brand activation, we created a series of assets to be used at point of sale. This includes menus, perfect serve cards and tasting notes, but also bar accessories like glasses, bar mats and coasters.
This naturally extended into a range of Storywood merchandise, so people can take Storywood’s ‘reject the ordinary’ spirit with them wherever they go – a great-looking reminder to live free, sip slow.