Showing there’s two sides to every Storywood
DeliverablesNaming, Brand Story, Positioning, Identity, Packaging, POS, Website
Ordinary tequilas are aged in one way, bourbon barrels, and drunk in one way, fast. But Storywood is no ordinary tequila. Born of two personalities, two cultures and two national drinks, it’s the creation of a Scotsman and a Master Tequila Distiller who age their tequila in ex Scotch barrels. With Mexican heart and Scottish soul, Storywood is the new era of tequila.
Inspired by the brightly painted walls of Mexico and Scotch’s bold number cues, the brand shows there are two sides to every Storywood. Storywood’s ‘live free, sip slow’ message sits proudly at the heart of every bottle and communication, while hand drawn tattoo-style illustrations tell the creator’s story and create a rich brand language.
Thanks to consumers still feeling the hangovers from lime and salt slammers, our new brand not only educates them about Storywood's unique product, it also slows down the drinking culture surrounding it from shots to sips.
Our colour strategy sees the core range keeping it vibrant, two-tone and fun, while the cask strength range is more earthy and serious using a solid colour to dial up premium cues.