Connecting strategy to creative expression, we defined the three key cornerstones intrinsic to The Botanist – the exceptional gin, the idiosyncratic Islay provenance and community centric purpose – which informed a focused, yet flexible roadmap for the campaign execution at every touchpoint, in line with the brand priorities.

Aiming to inspire others to see the world the way The Botanist does, we leveraged the brand’s uniquely tactile and iconic Latin embossed bottle as the lens to fresh perspectives. For a superior level of execution we worked in collaboration with independent creative producer, Hugh Carswell, and CGI production house, Framestore, to bring to life the concept across film, photography, advertising, social, retail and trade.

Rolling out globally, The Botanist’s new campaign is a refreshingly purposeful narrative, built on an unparalleled tasting gin, in a world that’s seeking to rethink its way to better, brighter living.