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  • Storywood Tequila

    • Strategy
    • VBI
    • Packaging

    Two Sides to Every Storywood

    A tale of two personalities, two cultures and two national drinks – the project was to revolutionise a dated tequila brand to recruit consumers into high-end tequila aged in whisky barrels. Inspired by the brightly painted walls of Mexico and Scotch’s bold number cues, we created a striking two-tone colour pallette with a eye-catching slogan to match: Live free, sip slow.

    With Mexican heart and Scottish soul, Storywood is the new era of tequila and it was important our brand reflected that. Storywood’s ‘live free, sip slow’ message sits proudly at the heart of every bottle showing there are two sides to every Storywood. Gone are the days of shooting and slamming, this is a drink to be savoured. So we set about creating a wider brand world introducing people to a new way of drinking, transforming a culture of shots to one of sips.

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