Born irreverent to a visionary inventor, SKYY Vodka has long been an icon in the vodka category with its signature blue bottle and daring San Francisco attitude. However, the brand faced challenges in engaging with new consumers on new occasions and keeping pace with the evolving RTD and RTS categories.

Our challenge was to select a format and create an identity and packaging that would elevate the SKYY brand to bring new edge and excitement to the RTS space. Our commercial goal was to recruit new drinkers, broaden the occasion for the brand, and reinforce our core liquid’s versatility.