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    Uplifting Everyday Tea

    Salada tea was a heritage brand that had a strong consumer base but was no longer resonating with modern lifestyles with its image being more traditional than tantalizing. The brand needed to redesign its core packaging while introducing new product lines that targeted fresh consumers and occasions while maintaining strong consistency across the full range. 

    Bursting with uplifting aromas, the new identity became a joyful celebration of natural tea goodness paired with delightful flavour fusions. The new illustrations inject contemporary vibrancy and uplifting energy into the brand, whilst also creating cohesion amongst the Salada product ranges. By stepping away from category conventions and looking at its unique quirks and qualities we turned Salada Tea from insipid to insatiably inviting.

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