A new iteration of the famous golden flourishes, representing the quality and flavour of the liquid, contrast with an enriched tone of the established hero green. The brandmark was recrafted by hand, bringing a new sense of both confidence and detail where it had previously been overshadowed by its surroundings. Now, still true to its DNA but with improved shelf standout and product clarity, Innis & Gunn Lager’s spirited past has made way for an even bolder future.

Following the launch of the new Lager pack design, Innis & Gunn saw a 48.2% increase in sales in premium national supermarket as well as the sale value increase by 12% in the first 8 weeks alone.