Following on from our creation of a new identity and custom bottle for Morrison Scotch Whisky Distillers, we were tasked with bringing to life one of the distillery’s key brands and range of whiskies. Càrn Mòr curates limited edition single malt scotch whiskies from the most sought after Scottish distilleries. Guided by the patience, integrity and intuition the Morrison name has become synonymous with, founder Jamie Morrison selects each and every cask for the range.

Càrn Mòr needed a design system that could present different bottlings at vastly different price points while maintaining a coherent look that connected to the character and vision of the brand.