Our creative idea was to Turn Summer On at the slide of a switch and infuse the city with that Brooklyn sunny spirit. From sunshine steeped photography, to pop-up set-ups, stoop displays and pool party waves, we brought the Brooklyn summer rays to every touchpoint. 

Reminiscent of summer light casting shadows and bouncing off city buildings, we added depth and detail to both typography and brandmark. A bold sunny beam conveys the spirited state of mind locked in every beer can, while the pool pattern brings graphic texture and dynamism to the identity – we brought the Brooklyn summer to every touchpoint.