Transitioning from a can to a bottle format, and working with a new sub-brand name Chill, we created a design system with enough flexibility to allow for future line extensions but with enough rigour to pay homage to the brand’s iconic bitters paper label. Through developing this new design, we wanted to raise brand awareness amongst target consumers and connect the range to the broader Angostura family. Playful illustrations wrap around the bottle, with a colour palette that communicates strong flavour cues to capture the energy and vibrancy of the brand’s Caribbean home.