SKYY’s blue bottle has always been a cut above competition, hence our hero bottle shots proudly dramatise this sense of scale, alongside the beautiful glass facets. This bold verticality also informed the proportions of a new, dynamic framing device which unifies all creative executions.

A simplified primary colour palette heroes a fresher, more vibrant SKYY blue, while SKYY Mono becomes the lead typeface, a nod to the brand’s state-of-the-art production process and bold verticality. To introduce flexibility & freshness into the design system, a new bottle icon was created, inspired by the facets of SKYY’s iconic blue bottle; a confidently sleek shorthand for the brand. Supported by a wider suite of mono weight illustrated icons to elevate serve stories with precision & elegance.

Finally, inspired by San Francisco’s bold style & distinctive character, our stylistic lifestyle imagery and cocktail serves capture the elevated-everyday shot from a fresh perspective.