Thirst Shots: Ready-to-Serve Cocktails
This instalment of Thirst Shots – a short, sharp shot of inspiration about the rise and refinement of ready to serve cocktails.
Premixes, bottled, pre-batches or ready-to-pour – whatever you call them – ready-to-serve (RTS) cocktails are fast flooding the market and their permanence is permeating.
Here we share our insights on growing beyond a traditional serve strategy to succeed in convenience-based channels, and how to retain the value of your brand while you do it!
01 Bottling the premium pour
Ready-to-serve needn’t be a devalued version of your proposition, in many cases it can elevate your core by making quality, craft cocktails more available.
Could RTS be the opportunity to elevate your brand value beyond your current on-trade serve?
02 Tapping Convenience
For busy bars, craft cocktails on tap are a time saver on serve speed. Whilst for bars who don’t offer high-end mixology, RTS is proving to be a way of elevating their proposition. Meanwhile brands are guaranteed consistency of serve every time.
How can cocktails on draft amplify your brand and its consumer reach and relevance?
03 No space for waste
Ethical and sustainable propositions are ever increasing. Premix ‘syrups’ and RTS offerings are going a long way in reducing waste that accumulates in the making of cocktails or ingredients and garnishes that expire. In turn, packaging is sustainably innovating as technological advancements are made.
Could RTS elevate your sustainable credentials within the industry and with consumers?
To access the full piece, along with our insights and what-if brand implications, please complete this short form.
Thoughts
Thoughts, trends, trips and tips from Team Thirst.
View all
Thirst Shots: ProWein
Words from the grapevine - A potent sip of base note insights on the Wine Category from ProWein Düsseldorf
Thirst Shots: Prestige
Ashort, sharp shot of inspiration on elevating aspirations and achieving greatness in the Prestige space.
Thirst Shots: Bar Convent Berlin
This short, sharp, shot of inspiration straight from the beverage world delves into new hospitality horizons from our recent visit to Bar Convent Berlin where we witnessed a hospitality sea-change.
Thirst Shots: TFWA
While at The Duty Free & Travel Retail Global Summit we uncovered three go-tos for GTR greatness…
2023 Trend Report
Our 5 unmissable drinks trends for 2023 have been inspired by an unrivalled passion and experience in the world of beverage, set in the context of the current economic climate.
Is the future of beer, still beer?
Beer has been a social stimulant since its conception, but with fierce competition from new and exciting tipples, we’ve been working hard with our clients to identify emerging trends to optimise future revenue beyond their traditional category boundaries.
The Retail (R)evolution – part 2
In our second half on the Retail (R)evolution, we explore the challenges and opportunities of green communication in a world where truth is God and positive impact is no longer a choice.
The Retail (R)evolution – Part 1
For decades retail has remained stagnant in the status quo of stacked aisles, hard sells and unimaginative spaces. But we’re seeing a much-needed revolution emerge.
