Heineken Studio
A Bold Ambition to Innovate in a Changing World
Innovation / Strategy / VBI
We Build Tomorrow's Rituals
We are Thirst, creative partners to the world’s most ambitious beverage brands. We turn brands into tomorrow’s rituals, filling them with meaning to create moments people want to return to time and time again. We’re an international agency working across strategy, innovation, identity and design, with studios in London, Glasgow and New York.
SKYY Vodka
Re-Amplifying SKYY Vodka’s Audacious Spirit
Strategy / VBI / Activation
Bruichladdich Distillery Co.
Boosting Brand Love, Relevance and Sales
Strategy / Campaign / Activation
Breuckelen Distilling
Redefining Local Craft for a Wider Stage
VBI / Packaging
Latest
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12.01.26
Creating moments that matter for Tullamore D.E.W.
At a time when the creative industry is moving faster than ever, it’s easy to forget the value of doing things properly. But for brands built on heritage, connection and authenticity, shortcuts rarely deliver what really matters. Our recent work with Tullamore D.E.W. was a reminder of that. Across both the Be More Tullamore below-the-line […]
10.12.25
Reinventing Eggnog For Festive Season Chaos
A good old-fashioned riot. Let’s be honest: eggnog is ridiculous. A festive-season classic that’s rich, weird, and wildly specific and that’s exactly why people love it. The fact it sparked a full-on riot back in 1826 makes it even better. In a world obsessed with nostalgia, novelty, and little treats, we spotted the gap: eggnog […]
22.10.25
Creating Gold Bar Whiskey’s first-ever RTD, ‘Double Gold,’ in collaboration with Hall of Fame quarterback and 49ers legend Joe Montana
We partnered with Gold Bar Whiskey to create Double Gold – a new brand and Gold Bar’s first-ever ready-to-drink cocktail. This one let us channel our inner West Coast spirit, reimagining 1980s San Francisco through the lens of Hall of Fame quarterback and 49ers legend Joe Montana – the man who defined a golden era […]
22.08.25
Thirst: Tasting Notes
Welcome to the Garden Party – where flavour leaves the plate and takes centre stage in fashion, culture, and creativity.
20.06.25
Thirst Shots: Lo & No: The New Frontier
NoLo is breaking free from full-proof mimicry. Discover how bold brands are redefining the category, and the three biggest opportunities shaping its future.
13.05.25
Thirst Shots: The Flowering Potential of Cannabis
A fast, provocative snapshot of cannabis culture’s future—spotlighting how brands can move beyond stigma to own new occasions, elevate experiences, and cultivate powerful cultural influence.
03.02.25
Thirst Shots: Chinese New Year 2025
We uncoil a thread of unconventional stories, experiences, and ideas that inspire and leave a lasting impression from activations across the world of luxury celebrating the Year of the Snake.
07.11.24
Thirst Shots: Spirits Strategies & Innovation Conference
The recent 2024 Spirits Strategies and Innovation Conference spanned topics as diverse as aging whisky in space to what Whitney Houston can teach us about premiumisation. Here is our digest of the key opportunities.
30.10.24
Thirst Shots: Gifting
A short, sharp shot of inspiration on five key gifting moments and styles for beverage brands.
06.08.24