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Creative partner to the world’s best & most ambitious beverage brands.

We champion liquid creativity. Brand-first, channel-neutral thinking which flows seamlessly across innovation, strategy, design, campaign and realisation. Delivering results that permeate culture, create connection and drive conversion.

SKYY Vodka

Amplifying SKYY Vodka’s Audacious Spirit

Strategy / VBI / Activation

Bruichladdich Distillery Co.

Not Your Classic Whisky

Strategy / Campaign / Activation

Bruichladdich Distillery Co.

Redefining Luxury. Redefining Age.

Strategy / Packaging / Sustainability

Breuckelen Distilling

Welcome to Breuckelen’s Brooklyn

VBI / Packaging

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We have offices in New York & Glasgow, with a global team who are free to do the best work of their lives, wherever they choose to live. Every person has been chosen for their expertise rather than their location. A supergroup of strategists, planners, creatives, designers, visualisers working together day to day. Diverse in their experience and interests, united by their passion for culture and category.

03.02.25

Thirst Shots: Chinese New Year 2025

We uncoil a thread of unconventional stories, experiences, and ideas that inspire and leave a lasting impression from activations across the world of luxury celebrating the Year of the Snake.

07.11.24

Thirst Shots: Spirits Strategies & Innovation Conference

The recent 2024 Spirits Strategies and Innovation Conference spanned topics as diverse as aging whisky in space to what Whitney Houston can teach us about premiumisation. Here is our digest of the key opportunities.

30.10.24

Thirst Shots: Gifting

A short, sharp shot of inspiration on five key gifting moments and styles for beverage brands.

06.08.24

Thirst Shots: Bourbon

A short, sharp shot of inspiration for ushering the next generation of American gin.

30.05.24

Thirst Shots: American Gin

A short, sharp shot of inspiration for ushering the next generation of American gin.

30.04.24

Thirst Shots: Cognac

A short, sharp shot of inspiration on how to spark the cognac renaissance.

02.04.24

Thirst Shots: ProWein

Words from the grapevine – A potent sip of base note insights on the Wine Category from ProWein Düsseldorf

28.02.24

Thirst Shots: Prestige

Ashort, sharp shot of inspiration on elevating aspirations and achieving greatness in the Prestige space.

04.12.23

Thirst Shots: Ready-to-Serve Cocktails

This instalment of Thirst Shots – a short, sharp shot of inspiration about the rise and refinement of ready to serve cocktails.

08.11.23

Thirst Shots: Bar Convent Berlin

This short, sharp, shot of inspiration straight from the beverage world delves into new hospitality horizons from our recent visit to Bar Convent Berlin where we witnessed a hospitality sea-change.