We Also Make Whisky Campaign
LocationIsle of Islay, U.K.
DeliverablesGlobal Creative Campaign, Film, Visual Identity, Out of Home, Video on Demand, Social & Digital Advertising
Since their resurrection in 2001, and as the first distillery in Europe to become B corp certified, from day one Bruichladdich has shown whisky can be so much more than ‘just’ a dram: it can be a force for positive change.
In a category still focussed purely on product or personal progress, we developed a disruptive global creative idea and campaign to put Bruichladdich’s purpose on a par with their product.
‘We Also Make Whisky’ goes against the industry grain to showcase Bruichladdich’s community, environmental and agricultural work…as well as their whisky.
Our bold 30 second film and even bolder visual identity system uses Bruichladdich’s aqua-coloured strain of irreverence for maximum impact.
Rolling out across video on demand, out of home and digital around the world, it’s a playful manifestation of Bruichladdich’s progressive, thought-provoking philosophy.