Bruichladdich Distillery Co.

Services

Campaign
Sustainability

We Also Make Whisky

Creating a 360 award-winning campaign across multimedia channels that can be activated across global markets to increase brand awareness, transcend the whisky category and position Bruichladdich as the most iconic values-led whisky in the world. Our approach was to disrupt the category by making the product ‘the final word’ in the campaign and instead hero the brand’s unique drive to make change and progress.

In a category still focussed purely on product or personal progress, we developed a disruptive global creative idea and campaign to put Bruichladdich’s purpose on a par with their product. ‘We Also Make Whisky’ goes against the industry grain to showcase Bruichladdich’s community, environmental and agricultural work…as well as their whisky.

Our bold 30 second film and even bolder visual identity system uses Bruichladdich’s aqua-coloured strain of irreverence for maximum impact. Rolling out across video on demand, out of home and digital around the world, it’s a playful manifestation of Bruichladdich’s progressive, thought-provoking philosophy.