The Botanist Distiller’s Strength, initially launched in the US market, answers the call for a higher-strength gin with which to create exquisite spirit-forward cocktails, a luxurious viscous liquid at 50% ABV made for gin connoisseurs. Our challenge was to develop an identity and launch assets that would set this new luxurious experience from The Botanist apart from their GTR exclusive Hebridean Strength which plays in the world of Navy Strength gin.