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    • Date: 30.10.24

    Thirst Shots: Gifting

    In our exploration of gifting moments and styles, all wrapped up in the latest edition of Thirst Shots, it’s evident that gifting is far more than a simple transaction. It’s a complex, nuanced practice that reflects and shapes social relationships, personal identities, and brand perceptions.

    To access the full piece, please complete this short form.

    Gifting remains one of the most powerful ways for people to connect, presenting a significant opportunity for brands. By understanding different gifting styles and occasions, companies can strategically position their products and experiences in the psyche of consumers.

    It’s impact is personal. It’s potential is commercial.

    We’ve identified five distinct gifting moments, looking out of category for wide and rich inspiration. Join us as we unwrap the potential in each and show how to create great experiences beyond the value-add glassware.

    01 Unexpected Delights

    It’s the joy of giving small, thoughtful gifts that brighten ordinary days. These gifts don’t need to be expensive or elaborate – their delight lies in their unexpectedness, transforming routine moments into something special. Powered by the convenience of a better connected world, these ‘just because’ tokens lead to spontaneous smiles that perk up the everyday.

    02 Personal Curations

    Blending together the recipient’s preferences, aspirations, and experiences to curate a set of gifts that showcase a story which can be felt on a deeply personal level. Invested in the selection process, these gifts create a narrative that bring long lasting memories and demonstrate a profound understanding of the individual.

    03 Treasured Exclusives

    Possessing an in-depth knowledge of luxury with the ability to identify significant symbolic value, these gifts are often investments, in terms of financial worth, cultural or social currency and business relationships. Focusing on exclusivity, craftsmanship, and narrative, these items or experiences have compelling stories that create long lasting value and memories.

    04 Worldly Wonders

    The thrill of giving and receiving treasures from around the globe, often from those transient spaces between worlds – airports and duty-free zones. These carefully curated pieces capture the essence of a place, available only to those in-transit. These jet-set jewels transform the act of gifting into a passport to new cultures, bringing exclusivity and excitement.

    05 Self-Care Splurges

    It’s that moment of self-care through self-recognition, when treating yourself feels both indulgent and deeply deserved. These aren’t just purchases – they’re affirmations or incentives. The indulgence lies in choosing something that resonates with your aspirations, transforming an ordinary day into a celebration of you. In our fast-paced world, these personal splurges serve as meaningful pauses, reminding us that self-care isn’t selfish – it’s essential.

    Enjoyed this snapshot? To access the full piece, along with our insights and what-if brand implications, please complete this short form.

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