Meaning, mood, momentum and next moves.
That’s what tomorrow’s rituals are made of. That’s what builds brands people want to return to time and time again. And that’s what our global team specialises in.
Our specialities
-
![]()
- Futures
- Brand Strategy
- Portfolio Architecture
- Creative Strategy
- Voice
- Naming
-
![]()
- Visual Brand Identity
- Packaging
- Brand World
- Structural Design
- Illustration
- Visualisation
- Motion
-
![]()
- Campaign Strategy
- Creative Platform
- Through the line Activation
- Film
- On & Off trade
- GTR
- Experiential & Physical Space
-
![]()
- Research
- Opportunity Platforms
- Design Sprints
- Ltd Ed Strategy
- New to World Products
- Brand Extensions
- Innovation Roadmaps
Founded on a love of beverage and branding
Independent and entrepreneurial, we build brands like we own them. Driven by a leadership team with decades of experience growing the world’s biggest and most ambitious brands. A multi-disciplinary team, united by a love of drinks and design.

Chris Black
Group Managing Director & Co-Founder

Matt Burns
Executive Creative Director & Co-Founder

Bailey James
Managing Director of North America

Claire Barrett
Head of Strategy

Lynsey Pritchard
Client Leadership Director

Sam Cutler
Creative Director

Alina Pîrvu
Strategy Director

Sean Lingwood
Associate Creative Director

Sophie Kane
Account Director

Sarah O’Toole
Senior Account Director

Lou Sciortino
Account Director

Lisa Marra
Account Manager

Rachel McMullan
Account Director

Melissa Preston
Design Director

Glen Thorpe
Design Director

Steph Crockett
Culture & Talent Manager

Boma Krijgsman
Senior Marketing Manager

Janina Vihanto
Creative Services Manager

Gary Coventry Coyle
Finance Director

Michelle Matuza
Production Director

Hannah McDermid
Strategy Director

Eamon Cameron
Design Lead

Tessa Hill
Senior Strategist

Rachael Craig
Senior Account Manager

Jake Rimmer
Lead Designer

Hattie Windley
Senior Designer

Alex Page
Senior Designer

Eilish Ferguson
Account Manager

Louis Peters
Designer




