Revealing hidden depths
Wine is never a singular sensory experience, so why should its packaging be solely visual? ‘X Marks the Spot’ is an internal brief designed to challenge how we use labels and explore their role in that moment-to-savour wine creates.
Our bold, simple, intriguing design tempts the drinker to dig deeper, peeling away a perforated surface layer to reveal hidden depths beneath – in this case a beautiful pearlescent, holographic texture.
We believe wine packaging should be something you not only enjoy with your eyes, but with your other senses too. That’s why we wanted to add this extra, irresistible dimension to our label.