Branding a premium gin to match its untamed homeland
LocationColonsay, United Kingdom
DeliverablesBrand Identity, Packaging Design
Wild Island Gin is a premium gin infused with hand-gathered botanicals from its home - the small, stunning Hebridean island of Colonsay. Visiting the island on a tiny wind-battered plane, we were taken with the landscape’s rugged, organic, ever-changing beauty and sought to capture it by using an equally unruly medium; watercolour.
“We appointed Thirst to develop the assets for Wild Island Botanic Gin, asking them to bring a real atmosphere of the island from which we source our wild botanicals. We wanted a contemporary look and feel and what they delivered helped us exceed already lofty ambitions.
Our overall sales doubled in the first six months and are on course to double again up to our financial year end, and, undoubtedly, we can attribute much of this to a highly original visual representation of what our brand stands for”
Keith Bonnington | Managing Director
Letting the watercolour flow wild and free, we found formations and shapes evolved naturally to create a beautiful pattern for our premium brand. Pairing this with a simple wordmark that nods to the island’s Viking heritage, we then achieved the perfect finish by printing our design on both sides of the transfer.