A modern, minimalist brand united by colour
LocationGlasgow, United Kingdom
WEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude and an eclectic set of brands. So when demand required WEST to start bottling and canning more styles, we were set the challenge of uniting existing, established brands (St Mungo and WEST 4) and extending the WEST brand into never before visualised ones (GPA, G40, Black, DRK, Wild West). Our solution? Colour.
"Over the last 18 months, we have been working with Thirst to expand our line of packaged beers. It was our wish that each beer has its own style and personality while still staying true to the WEST brand we have built.
They developed our existing brands WEST 4 and St Mungo with respect to their roots while elevating the design to a new level of stand out in retail. GPA was a new packaged line for us and it has been a great success, the brand has massive impact on shelf and on bar.
As a result of the project, we have secured multiple new listings with supermarkets nationally and it has kick-started a new phase of our business."
Petra Wetzel | Founder
WEST’s red, black, white and touch-of-gold brand colours are famous in both the on and off trade. We leveraged this powerful palette to create a cohesive bottle and can range; each name being brought to life in WEST’s (now signature) playful, bold, graphic style.
Our approach brand blocks bar fridges and supermarket shelves through colour rather than consistency, building brand through palette rather than rigid systems. All of this allows for a more eclectic, expressive and engaging range that feels like a family but with more freedom.