True Colours

WEST Brewery has built its reputation on a Glaswegian Heart, German Head attitude, while Thirst has built WEST’s brand through a cohesive colour palette. So when four new styles were introduced to WEST’s range, we turned to our established colour strategy and the new beer names to inspire each brand.

A Brand Family, but with More Freedom

A dominance of red and black with seams of white and gold unites the range. Each name is brought to life in WEST’s signature playful, bold, graphic style: Black and DRK expand on WEST’s square brandmark while G40 tells the story of WEST’s home and Wild West introduces a bold ‘W’ device.

One brand, three colours

The bottle range is the second phase of Thirst’s WEST work which builds brand through red, black, white and gold rather than rigid brand systems. This approach brand blocks bar fridges and supermarket shelves through colour rather than consistency, allowing for a more eclectic, expressive and engaging range.