Bringing a smile to the everyday with Salada Tea
LocationNew Jersey, USA
DeliverablesBrand Strategy, Naming & TOV, Brand Identity, Packaging
For decades Salada Tea has been renowned for its playful nature, however in recent years the packaging had become more functional than fun. With younger generations deeming health as the new wealth (and self-care as the main currency) Thirst were approached by Salada to create a new range of Soothing herbal teas. With flavours to help your body unwind, each cup offers a moment away from the manic to press pause, unwind and relax.
With competitors obsessed with illustrating flavour, we wanted to add a sense of occasion to our range. With an illustration style which felt as relaxing as the teas themselves, each pack brings to life a different Soothing moment where ingredients become playful props for our drinker.
Clean, crisp white space gives our simplified Salada brand contemporary stand out on competitive shelves, speaking to classic Salada drinkers while converting new recruits.
Supported with snappy headlines and our brand tagline “Bringing a smile to the everyday” Salada Soothing teas really brighten your day.