Uplifting everyday teas with Salada Tea
LocationNew Jersey, USA
DeliverablesBrand Strategy, Naming & TOV, Brand Identity, Packaging
As part of our ongoing collaboration with the Salada Teas brand, we reimagined the look and feel of their green tea products to bring out their true taste character, whilst aligning to the new visual language emerging in the wider portfolio.
Renowned for its wholesome properties, green tea in the US has been gaining momentum over the years with those looking to keep in the rudest of health. However Salada’s green tea range design was not resonating with modern lifestyles, its image being more traditional than tantalizing.
Bursting with uplifting aromas, the new identity became a joyful celebration of natural tea goodness paired with delightful flavour fusions. The new illustrations inject contemporary vibrancy and uplifting energy into the brand, whilst also creating cohesion with other Salada product ranges.
By stepping away from category conventions and looking at its unique quirks and qualities we turned Salada’s green tea from insipid to insatiably inviting.