Building a fruity, floral & flavourful family
Set up by two college friends and based in Virginia, Potter’s Craft Cider make pure, authentic dry cider from the apples they grow in their orchard. Having built up a loyal following, Potter’s wanted to expand their portfolio into can with a more experimental range, ‘The Bloom Series’. This was all about interesting flavour combinations - something that their rigid, monochrome masterbrand struggled to accommodate.
To let the Bloom Series truly blossom we wanted to create a cohesive range style that was a vibrant celebration of taste. Building our designs around the distinct and delicious flavour profiles of each edition, we created a loose, organic illustration style that complimented Potter's overarching brand identity.
With a handcrafted feel, this range delivers appetite appeal in spades as well as feeling part of the Potter’s family.