Celebrating the birthplace of blending with Old Perth
LocationPerth, United Kingdom
DeliverablesBrand Identity, Packaging
With a reputation soaked in whisky, Perth was once known as the blending capital of the world. Founded by grocer and wine merchant Peter Thomson in 1908, Old Perth is evidence of this illustrious history. This range of sherry matured blended malts needed a brand that could honour the past but win in the present, so long term partners Morrison Scotch Whisky Distillers came to Thirst for a third time.
To build Old Perth’s new brand we went back to where it all began. Inspired by Peter Thomson’s shop on Perth high street, we borrowed the hand painted typography from Victorian shop fronts to give Old Perth a modern classic aesthetic.
Decorative typography works in perfect harmony with embossed panels to create vintage-style adverts on the secondary pack, while an indulgent colour palette with a rich vein of sherry burgundy ties the range together. A simply sophisticated new range and a fitting celebration for the birthplace of blending.