Moses Lake Cellars

West Coast American wine label design

Moses Lake Cellars is a luxury West Coast American wine brand created by Thirst. This concept is an exploration of a premium wine brand being presented in a unique way.

This showcases a brand that works as a collective on a dinner table, visually tying together an eclectic core range of wines.

Inspired by the contemporary nature of West Coast American wine labels, we wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine.

A rich gold foil elevates the packaging to a premium level, fitting for the product.

The lettering has been produced by various brush techniques. The brush strokes provide beautiful detail and offer a level of intricacy that gives the lettering depth and interest.

The paper stock is Manter Tintoretto Black Pepper Ultra WS 115 – a luxury label stock from Spain. They have been double folded – white onto gold. Produced by our friends at IST Printing.