Loch Ness Brewery

Loch Ness Brewery

Reimagining an iconic Scottish legend

Having Thirst on board with Loch Ness Brewery brought us everything we had hoped for. The new branding was extremely successful, winning multiple awards, and our social media presence increased enormously as Thirst organised a co-ordinated approach across several platforms.

Stephen Crossland, Managing Director

Loch Ness Brewery was a provincial brewery that had an ageing audience. It recognised that it needed to update its image through its brand, packaging and digital presence to achieve its goals domestically and internationally.

Loch Ness Brewery

Project Overview

Our challenge was to create a concept that harnessed the brand’s biggest assets; the mysterious stretch of water on the brewery’s front door and its world famous monster, Nessie, an iconic Scottish legend, in a way that appealed to all beer drinkers. No ginger hair and fluffy hats. No big scary teeth and claws.

Loch Ness Brewery bottles

We were fortunate enough win

2016 Scottish Design Award
2016 Beer Marketing Award
2016 SIBA Design Award

The Execution

The concept is based on someone’s behaviour when visiting Loch Ness for the first time. When you’re standing at the banks of Loch Ness, you can’t help but look for Nessie.

Loch Ness Brewery

Digital Stratgey 

The project went way beyond the branding and packaging. We built a new website that generated trade enquiries from around the world. Driving the whole message forward was a focused social media campaign.

Our campaign had three goals


Establish a consistent & attractive presence online


Grow awareness of the brand & beers


Increase trade enquiries & acquisitions


Increase in Facebook followers


Increase in engagement with social profiles


People exposed to the brand online

Loch Ness Brewery, bottle in tree

A full refresh of an ageing brand that raised the profile of the company immeasurably. A branding piece that won recognition with three separate awards and a digital strategy that returned direct results for the business.