Rebranding a legend

Loch Ness Brewery’s brand wasn’t reflecting the quality of its liquid. With a design that had aged along with its audience, the brewery needed to drive radical reappraisal in order to attract new customers domestically and internationally.

Having Thirst on board with Loch Ness Brewery brought us everything we had hoped for. The new branding was obviously extremely successful and has won numerous industry awards.

Having our new brand presented in a bold and coherent way resulted in numerous enquiries which were easily converted into new business for the Brewery.

It was exactly what we were looking for, and Thirst exceeded their brief at every stage.

Stephen Crossland | Managing Director

Modernising the monster

For the rebrand, identifying the brand’s most iconic asset was easy; the Loch Ness Monster. The tricky part was showing Nessie like she had never been seen before; cool, classy and not in the least bit touristy.

New Look Nessie

Foregoing the ginger hair, fluffy hats and big scary teeth we opted for a more human insight: when you’re standing on the banks of Loch Ness, you can’t help but look for shapes that could be Nessie. This behaviour fuelled our robust range system – a simple line depiction of the Loch with Nessie seamlessly rising out of the ripples.