Skip to content

Loch Ness Brewery

Rebranding a Scottish Legend

LocationLoch Ness, United Kingdom

DeliverablesBrand Identity, Packaging, Brand World, Brand Guidelines

Loch Ness Brewery’s brand wasn’t reflecting the quality of its liquid. With a design that had aged along with its audience, the brewery needed to drive radical reappraisal in order to attract new customers domestically and internationally.

For the rebrand, identifying the brand’s most iconic asset was easy; the Loch Ness Monster.  The tricky part was showing  Nessie like she had never been seen before; cool, classy and not in the least bit touristy. 

Our core device is based on the idea that when you’re standing on the banks of Loch Ness, you can’t help but look for shapes that  could be Nessie.

This behaviour fuelled our robust range system – a simple line depiction of the Loch with Nessie seamlessly rising out of the ripples. 

Bright colours create bold stand out on shelf and transformed a tired myth into a living legend.

Glasshouse Blended WhiskyNext Project

Want to talk to us about a project? Please get in touch with Chris using the form below.

  • This field is for validation purposes and should be left unchanged.