Having Thirst on board with Loch Ness Brewery brought us everything we had hoped for. The new branding was extremely successful, winning multiple awards, and our social media presence increased enormously as Thirst organised a co-ordinated approach across several platforms.
Loch Ness Brewery was a provincial brewery that had an ageing audience. It recognised that it needed to update its image through its brand, packaging and digital presence to achieve its goals domestically and internationally.
Project Overview
Our challenge was to create a concept that harnessed the brand’s biggest assets; the mysterious stretch of water on the brewery’s front door and its world famous monster, Nessie, an iconic Scottish legend, in a way that appealed to all beer drinkers. No ginger hair and fluffy hats. No big scary teeth and claws.
We were fortunate enough win
2016 Scottish Design Award
2016 Beer Marketing Award
2016 SIBA Design Award
The Execution
The concept is based on someone’s behaviour when visiting Loch Ness for the first time. When you’re standing at the banks of Loch Ness, you can’t help but look for Nessie.
Digital Stratgey
The project went way beyond the branding and packaging. We built a new website that generated trade enquiries from around the world. Driving the whole message forward was a focused social media campaign.
Our campaign had three goals
Establish a consistent & attractive presence online
Grow awareness of the brand & beers
Increase trade enquiries & acquisitions
Increase in Facebook followers
Increase in engagement with social profiles
People exposed to the brand online
A full refresh of an ageing brand that raised the profile of the company immeasurably. A branding piece that won recognition with three separate awards and a digital strategy that returned direct results for the business.