Iconic Beer. Iconic Beauty.
The award-winning Loch Lomond Brewery had big ambitions, but needed a bold new look to achieve them. The brewery wanted a brand that captured its cutting edge, creative brews while celebrating its home. To do this, we knew we had to match Loch Lomond’s iconic beauty with the brewery’s iconic beer by showing modern perspectives of an ancient land.
Perspective 01: an iconic identity
Inspired by the brewery’s surroundings, we created a bespoke wordmark with subtle arcs and waves in the letterforms to mimic the land’s peaks and loch. Simple, elegant, a consistent mark of quality to sit across the full portfolio, with flexible variants for off pack.
Perspective 02: stories from the shore
Then we turned our hand to the most traditional of Loch Lomond Brewery’s ranges; the Classic Range. This needed an evolutionary redesign, one that felt timeless and creatively told the story of each beer’s namesake.
Journey of discovery
By illustrating stunning scenes from the shoreline we took drinkers on a journey of discovery through the Loch. Each image follows one man’s adventure, with the light source travelling with him from morning to night across the range to track the day’s progression.
Each label is dotted with delightful discoverables to tell the story behind the beer such as the Silkie’s silhouette or Luss’s Fleur de Lis etymology.
Modular range navigation & tasting notes
The finishing touch is a clean, colour coded modular system to help range navigation. This is echoed with back of pack tasting notes that succinctly cover hops, taste and finish so you can compare and contrast the range easily – like tasty Top Trumps.
Charming and collectable
The resulting Classic Range captures the scale of Loch Lomond in a charming and collectible way while setting the range aside from the agile, experimental perspective of the Craft Range which is coming soon…