Find Your Groove
DeliverablesBrand Strategy, Naming, Brand Identity, Packaging, Brand World, Brand Guidelines
Created by two creatively fearless enophile entrepreneurs, Groove aimed to raise the game of canned wine with grown-up wit, casual-cool edge and premium organic quality that is high on standards and low on lingo.
With a name that embodies a slice of the good life, Groove is a brand that enables you to enjoy the ride whatever the tempo: whether you’re ready for a rosé Joyride, going places with The Daydreamer (Sauvignon Blanc) or getting gracefully moody with The Raconteur (Pinot Noir). Easy to get and even easier to enjoy.
To reinforce the brand’s no-frills ethos even further, we defined a visual identity that is fearlessly bold and distinctly iconic. The Groove ‘G’ is in equal measure an expression of rhythm, flavour and assertiveness distilled into one vivid symbol that is both a beacon at shelf and an endlessly creative canvas for innovation.