Fuller’s is one of the world’s most prestigious breweries. Its reputation has been built on a foundation of producing outstanding beer that never sacrifices quality.
Fuller’s was looking to overhaul its seasonal ale calendar. The calendar comprises 16 beers, across three ranges, in both cask and keg format. Our task was to create a sense of coherency within each range and across each season.
The Super Seasonal range is made up of season staples. These beers stylistically define each season, from the fresh zingy flavours of Spring, to the warm rich flavours of Winter.
We stripped back the detail, teamed soft brushed illustrations with minimal bold colour palettes to create a look and feel that is contemporary, but also tips a hat to the archives. In moving the Fuller’s brand forward we remained mindful of the brewery’s rich history and tradition.