Making regret-free drinking fashionable with FAUXMO
LocationWashington D.C. , USA
DeliverablesBrand Story, Positioning, Identity, Packaging, POS,
With their range of ready to drink alcohol-free cocktails, FAUXMO’S bold ambition is to make the dry lifestyle desirable.
For too long not drinking has meant sacrificing the taste, experience and sophistication of spirits. Well, FAUXMO'S range of delicious, stylish cocktails confidently declares: no more missing out.
Targeting sober socialites, FAUXMO wanted to banish the bland, boring and blah of the non-alc world with their truly fashionable first offering: FAUXMOSA.
Borrowing from the world of fashion and textiles, we contrast strong stripes with delicate botanical illustrations created by the fantastic Maggie Enterrios.
Our designs feel un peu Parisienne, with elegant framing and refined typography.
The elements cross in the centre of pack, subtly referencing FAUXMOSA’S ‘X’.