Taking the CBD drink market by storm with Electric Cloud
LocationLos Angeles, USA
DeliverablesBrand Story, Positioning, Identity, Packaging, POS, Brand Launch Film, Social Media Styling
Electric cloud is a CBD and adaptogen infused drink designed to lift and level the mind. Made by mixologists it’s naturally uplifting, helping you find your focus and feel your best throughout the day. With the CBD drink category booming in the US, Electric Cloud needed a strong brand to rise above the competition.
When the gravity of the daily grind is getting you down, take a moment to rise, refocus and float on: this is the mindset we wanted our brand to capture. Minimal graphics and dreamy colours give a moment of visual calm, while a bespoke word mark combines the feeling of soft, fluffy clouds with a lightning bolt of focus.
Crafted typography captures messages across pack and beyond, without ever letting the calm sky get cluttered. Across the wider brand world, sunkissed skies are introduced to add depth and texture to social, merch, billboards and beyond. This contemporary, feel good brand gives Electric Cloud everything they need to take the market by storm.