Creating Pale Ale Precision for Bath Ales’ Cubic
LocationBath, United Kingdom
DeliverablesPositioning, Identity, Packaging, POS, Marketing Assets, Brand Guidelines
Triple hopped with Summit, Columbus and Citra hops Cubic is flavour, cubed. The perfect pale ale to broaden Bath Ales’ audience, it needed a strong identity to speak to more of a craft consumer.
Matching the exacting standards that go into making Cubic, we created a perfectly precise brand. A dotted grid backdrop adds technical texture and provides the framework for a 3D feel wordmark.
Brought to life with a signature stand-out colour, Cubic has been rolled out across glassware, POS, bottle, can and fount. A pale ale that’s, quite simply, perfection in a pint glass.