Our Bespoke multi-layered bottle and secondary is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks. The organic, curved label suggests a wisp of smoke, while the paper’s speckled texture is created by photographing peat granules.

“The Cù Bòcan brand team worked collaboratively with both Thirst’s strategy and design team to define a sound re-brand strategy which included the creation of a stunning new brand look as well as a suite of supporting marketing assets. We are delighted with the final design, and the feedback worldwide, from customers and consumers alike, is that the look is ‘first class’.”

Lorraine Waddell | Cù Bòcan Brand Manager