Unlocking the unusual
LocationTomatin, United Kingdom
DeliverablesBrand Story, Positioning, Identity, Packaging, POS, Marketing Assets, Website
Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker.
Subtly smoky and surprisingly sweet, Cù Bòcan is made with lightly peated Scottish barley and matured in a variety of interesting casks to unlock its unusual flavours. With such a strong product at its heart, we needed to tell its story.
"The Cù Bòcan brand team worked collaboratively with both Thirst’s strategy and design team to define a sound re-brand strategy which included the creation of a stunning new brand look as well as a suite of supporting marketing assets. We are delighted with the final design, and the feedback worldwide, from customers and consumers alike, is that the look is ‘first class’."
Lorraine Waddell | Cù Bòcan Brand Manager
Our bespoke multi-layered bottle is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks. The organic, curved label suggests a wisp of smoke, while the paper’s speckled texture is created by photographing peat granules.
A contemporary, earthy colour palette and touch of gold gives a premium feel, while light refractions add an element of intrigue.
These layers and textures transcend seamlessly off pack to create a rich visual and tactile world that unlocks the world of whisky to a new audience.