Unlocking the unusual
LocationTomatin, United Kingdom
DeliverablesBrand Story, Positioning, Identity, Packaging, POS, Marketing Assets, Website Design, Brand Guidelines
Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker.
Subtly smoky and surprisingly sweet, Cù Bòcan is made with lightly peated Scottish barley and matured in a variety of interesting casks to unlock its unusual flavours. With such a strong product at its heart, we needed to tell its story.
"The Cù Bòcan brand team worked collaboratively with both Thirst’s strategy and design team to define a sound re-brand strategy which included the creation of a stunning new brand look as well as a suite of supporting marketing assets. We are delighted with the final design, and the feedback worldwide, from customers and consumers alike, is that the look is ‘first class’."
Lorraine Waddell | Cù Bòcan Brand Manager
Our bespoke multi-layered bottle is inspired by the different forces that interweave in order to unlock the unusual: subtle smokiness and surprising sweetness; meticulous preparation and unpredictable nature; lightly peated barley and unusual casks. The organic, curved label suggests a wisp of smoke, while the paper’s speckled texture is created by photographing peat granules.
A contemporary, earthy colour palette and touch of gold gives a premium feel, while light refractions add an element of intrigue.
These layers and textures transcend seamlessly off pack to create a rich visual and tactile world that unlocks the world of whisky to a new audience.