Bringing a naturally bold, fresh new look to Cornish Orchard’s softs range
LocationCornwall, United Kingdom
DeliverablesPositioning, Packaging Design
Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With an existing design which looked too close for comfort to their cider cousins, Cornish Orchard’s softs needed a redesign to establish their own, distinct proposition and capitalise on the booming softs market.
We wanted the new brand to capture the range’s proposition: naturally bold taste.
Rallying against the botanical illustration boom, each product’s all-natural, simple ingredients are celebrated with fresh, fun and fruity illustrations. Hand rendered typography adds a natural touch, while vibrant colour splits create striking brand blocking behind bar and on shelf.
All in all, this stand out new range brings the freshness of the orchard onto pack.