Visualising taste to disrupt a category of disruptors
LocationVirginia Beach, USA
DeliverablesBrand Identity, Packaging
In the competitive East American craft beer scene, Commonwealth Brewery was struggling to stand out and stand for something.
They knew what they wanted to stand for: taste, but didn’t know how to stand out. So they came to Thirst with a simple brief, ‘I want to be able to see the flavours I taste in the can’.
Inspired by this brief, we immersed ourselves in the flavours of the beers. Expressing them first in words, then translating these descriptions into textures by photographing oils, vinegars and inks interacting.
The overall look was like nothing else on shelf with all of the bright, bold textures forming a robust range. Four years on, we've created hundreds of labels for Commonwealth, all that achieve uniformity through eccentricity.
“My experience working with Thirst has been one of the most satisfying creative collaborations I’ve experienced to date. Given the extreme demands of running a rapidly growing small business, it has been a relief to know that I could trust their understanding of our vision and perspective to create something truly unique that I could not achieve with other design companies.
For the first time, I’m working with a team that can create truly artistic designs that invoke a beautiful brand evolution while remaining true to our vision.”
Jeramy Biggie | Founder & CEO