Single Malt Whisky straight from the cask by Càrn Mòr
LocationPerth, United Kingdom
DeliverablesBrand Identity, Packaging Design
Following on from our creation of a new identity and custom bottle for Morrison Scotch Whisky Distillers, Thirst were asked to bring new life one of the distillery’s key brands and range of whiskies. Càrn Mòr curates limited edition single malt scotch whiskies from the most sought after Scottish distilleries. Guided by the patience, integrity and intuition the Morrison name has become synonymous with, founder Jamie Morrison selects each and every cask for the range.
Càrn Mòr is all about letting drinkers enjoy whisky in its purest form, always bottled straight from the cask with as little interference as possible. Each cask is hand-selected, pure, unadulterated and strictly limited edition.
Each whisky has its own unique properties and characteristics and these facts and figures are why our drinkers love it. We borrowed from the language of logbooks and raw data to give Càrn Mòr the human touch.
The Càrn Mòr wordmark and colour palette are inspired by the cask storeroom, a heaven to a true whisky lover. By using stencilled typography like the chalked information found on casks & touches of copper from the metal hoops, our bottle feels like a product of the cask itself.
The base Càrn Mòr label is perfect and pure while overlapping data labels feel more spontaneous: signed stamped, filled in and slightly offset to add a feeling of everything being hand-selected and applied.
With three ranges under the Càrn Mòr banner, we created a system that showed the scaling up of rarity and value of the whisky within.