Righting an Ugly Injustice

Barren River. The name’s an ugly injustice. This much maligned river used to carry bourbon from Glasgow, Kentucky down to New Orleans to get acquainted with the big wide world. The fruitfulness of a river so ill-named was a story we just had to tell with this American whiskey range.

A Tale of Texture, Detail and Depth

We brought this tale to life with old-American inspired hand drawn lettering and a heavily textured design. De-bossed waves and a bespoke die cut represent the river’s flow, while a monogram and secondary label adds a final touch of detail and depth to the design. Proof you should never judge a river by its name, but you should always judge a Bourbon by its bottle.

Typography: Craig Black
Bottle: Vetro Elite
Label: Avery Dennison