Doing justice to Barren River’s fruitfulness
LocationGlasgow, Kentucky, USA
DeliverablesNaming, Identity, Positioning, Brand Story, Packaging
Barren River - the name’s an ugly injustice and a story waiting to be told. This much maligned river used to carry bourbon from Glasgow, Kentucky down to New Orleans to get acquainted with the big wide world. The fruitfulness of a river so ill-named was a story we just couldn’t resist using for this American Whiskey range.
We brought this tale to life with old-American inspired hand drawn lettering and a heavily textured design.
De-bossed waves and a bespoke die cut represent the river’s flow, while a monogram and secondary label adds a final touch of detail and depth to the design.
Proof you should never judge a river by its name, but you should always judge a Bourbon by its bottle.